Company history

<p>The company Blumen Krämer is founded by Adolf Krämer. The first business premises were in the building of the Schweizerische Kreditanstalt.</p>

<p>A new shop was built in the new building at Bahnhofstrasse 38, and at the same time a greenhouse extension was built as an extension of the shop into the backyard. The company Blumen Krämer was quickly known far beyond the country's borders as an exclusive, highly qualified flower and decoration shop. Competing companies sent their sons and daughters to Zurich for training for decades.<br /></p>

<p>A world competition held in Germany in the flower arranging trade brought great success for Blumen Krämer, with the company winning practically all the first prizes.</p> <p>Marriage of Adolf Krämer and Frieda Nagel.</p>

During the state visit of Emperor Wilhelm of Prussia, Blumen Krämer was allowed to design the table decorations for the banquet at the "Baur au Lac" hotel. It was so well received that Blumen Krämer became the purveyor to the imperial court in Berlin.

During the First World War and the economic crisis that followed, it was a great challenge to keep the business going. Flowers are a luxury product and during the crisis flower consumption dropped very sharply.

<p>Thanks to prudent management and the good economic development, Blumen Krämer soon enjoyed a strong upswing. Adolf Krämer died in 1926. However, the fate of the company was energetically taken over and continued by «Frau Blumen Krämer» - by which name she was known in the city of Zurich - with passion.</p>

<p>Frieda Krämer-Nagel (Frau Blumen Krämer) married the pioneer and Berlin florist Max Hübner, the now worldwide Fleurop-Interflora, who was its first president from its foundation in 1927 until 1939.</p>

Decorated shop front for the 40th anniversary.

Three years after Max Hübner's death, Frieda Hübner founded the present joint stock company with two long-time employees. No sooner had the new company been founded than the senior boss also died. She left the management of the business to her trusted former employees Dora Sigg and Ernst Weibel Senior.

Blumen Krämer won a gold and a silver award at a flower arranging competition in Sanremo.

In autumn, a branch was added to the parent company in ShopVille. Thanks to this expansion, the company has been able to further develop its position within the floricultural sector, also in quantitative terms, and occupies a first-rate position in Switzerland as one of the largest florist businesses.

<p>Annelies Spörri took over the management of Blumen Krämer ShopVille.</p>

<p>Scenes were shot at Blumen Krämer for the Swiss crime series «Ein Fall für Männdli». With a lot of local Zurich colour, Max Männdli (Ruedi Walter) investigated as an employee of the Tobler detective agency. <br /></p> <p class="hasOnlyATag"><a class="video" href="/de-wAssets/videos/ueber-uns/Blumen-Kraemer-Zuerich_1973-Ein-Fall-fuer-Maenndli.mp4" target="box" >Film clip</a><br /></p>

The Bucherer company uses the flower backdrop of the flower shop on Bahnhofstrasse to advertise itself

<p>Ernst Weibel Junior takes over the management of the Bahnhofstrasse.</p>

<p>In March, Blumen Krämer decorated a giant egg with 16,000 daffodils to celebrate its 100th anniversary. The first 100 customers could buy a bouquet of daffodils at the anniversary price of 100 centimes.<br /></p>

<p>In May, Blumen Krämer created the cow Margritli for the Zurich Cow Culture. After the exhibition, Arnold Schwarzenegger bought the cow, which was completely covered in moss and from which white daisy islands virtually grew.<br /></p>

<p>Paul Fleischli takes over the management of the company.</p>

<p>After more than 110 years, a new tenant, in August, ousts Zurich's oldest flower shop from Bahnhofstrasse. A huge path of rose petals led from the former location on Bahnhofstrasse to the new and current premises at Talstrasse 62.</p> <p class="hasOnlyATag"><a class="video" href="/de-wAssets/videos/ueber-uns/201108-Umzug-an-Talstrasse-62.mp4" target="box">Video</a><br /></p>

<p>This was followed in March by a collaboration with Hiltl AG based on the concept of flowers and vegetarian food.</p>

<p>In May, Blumen Krämer took over the sponsorship of the floral decoration for the filming of the Swiss cinema film "Wanda mein Wunder" and was mentioned in the credits of the film for this.</p> <p class="hasOnlyATag"><a href="https://www.wandameinwunder.ch/" target="_blank" >To the website</a><br /></p>

<p>In October, Blumen Krämer designed the floral decorations for the Zurich Film Festival for the first time. Old wooden boats from the Limmat Club Zurich, decorated with plants, adorned the Zurich Frauenbadi.</p>

Blumen Krämer is taking part in the worldwide #lovenotwar action. A gigantic rose heart with 2800 roses adorned Bürkliplatz in Zurich. This heartfelt message was intended to send hope to the affected countries.<p></p>

<p>In October, Blumen Krämer designed the floral decorations for the Zurich Film Festival for the second time.</p> <p class="hasOnlyATag"><a class="video" href="https://www.instagram.com/reel/CjCXE0hq2Tv/?igshid=YmMyMTA2M2Y%3D" target="_blank">Making of on Instagram</a><br /></p>

In April, Paul Fleischli, Managing Director of Blumen Krämer AG, created the World's Largest Easter Egg from 30,000 daffodils. Thousands of visitors from all over the world came to the Wasserkirche Zurich to see it.